Alix Earle: The TikTok Star Who Became a Household Name

Imagine being a college student who posts a video of yourself wearing a trash bag as a joke, and then wakes up the next day to find out that you have millions of followers on social media. That’s what happened to Alix Earle, the 23-year-old TikTok sensation who has taken the internet by storm with her candid and relatable content.

From sharing her struggles with acne and body image, to opening up about her love life and career goals, Alix Earle has become the “hot best friend” that everyone wants to hang out with.

She has also become a powerful influencer, whose endorsements can make or break a brand. This is the story of how Alix Earle went from being a normal college student to a global phenomenon.

Alix Early life and education

Alix Ashley Earle was born on December 16, 2000, in Monmouth County, New Jersey. She is the oldest of five children, born to Thomas Earle, a wealthy construction businessman, and Alisa Maniaci, who is of Italian descent. Her parents divorced when she was young, and her father remarried to Ashley Alexandra Dupré, a former escort who was involved in a scandal with former New York governor Eliot Spitzer. Alix Earle attended Red Bank Catholic High School, where she graduated in 2019.

Alix Earle always had a passion for marketing and business, and decided to pursue a degree in that field at the University of Miami. She graduated in May 2023 from the Patti and Allan Herbert Business School, where she was a top student and a leader in various clubs and organizations. She also showed her generosity by donating money to create the Alix Earle Scholarship for students at the business school.

Alix Earle Career

Alix Earle’s career as a social media star began in February 2020, when she posted her first video on TikTok, a popular video-sharing platform.

How Alix Earle Became TikTok’s “It Girl” and a Marketing Powerhouse

The video showed her and her friends wearing trash bags as outfits, and was meant to be a humorous response to a trend of showing off expensive clothes. The video went viral, and Alix Earle gained thousands of followers overnight.

Alix continued to post videos on TikTok, experimenting with different types of content, such as lip-syncing, dancing, and comedy. However, her breakthrough moment came in the summer of 2022, when she decided to be more authentic and vulnerable with her audience.

She posted a video of herself without makeup, revealing her acne problem, which was caused by a severe facial cyst. She explained that she had to post a sponsored video for a brand, but she felt insecure about her appearance. She decided to use the opportunity to inspire others who might be going through the same issue, and to show that beauty is more than skin deep. The video received an overwhelming response of support and praise from her fans, who admired her courage and honesty.

After that, Alix Earle started to post more “Get Ready With Me” videos, where she would do her makeup and talk about her personal life, such as her family, friends, hobbies, and dreams.

These videos became very popular, as they gave her fans a glimpse into her daily life and made them feel like they were her friends.

She also showed her personality, which was fun, friendly, and witty. She gained millions of followers on TikTok, and was dubbed the app’s “It Girl” and “hot best friend” by the media.

In December 2022, Alix Earle broke up with Tyler Wade, a professional baseball player who played for the Oakland Athletics. She announced the breakup on TikTok, and said that Wade did not support her career. She also revealed that he cheated on her with another TikTok star.

The breakup drama boosted her popularity even more, as her fans rallied behind her and expressed their sympathy and loyalty. She often referred to Wade as “baseball boy” on her podcast, which she launched in August 2023.

Alix Earle’s podcast, called “Hot Mess with Alix Earle”, is produced by The Unwell Network, a talent network founded by Alexandra Cooper, the host of the popular podcast “Call Her Daddy”.

The podcast features Alix Earle talking about various topics, such as dating, fashion, beauty, and pop culture, with her trademark humor and honesty. The podcast became a huge hit, and even surpassed “The Joe Rogan Experience” on Spotify’s podcast charts, which was a rare feat.

Alix Earle also interviewed celebrities and influencers on her podcast, such as Kim Kardashian, Addison Rae, and David Dobrik.

Alix Earle’s influence extended beyond TikTok and podcasting. She also became a sought-after brand ambassador, who could make any product sell out in minutes. This phenomenon was called the “Alix Earle effect”, and it earned her millions of dollars in revenue. She worked with brands such as Revolve, Sephora, Fenty Beauty, and Nike, and promoted them on her social media accounts. She also launched her own clothing line, called “Hot Mess”, which sold out within hours of its release.

Alix Earle’s achievements and impact were recognized by various publications and awards. She was named in the Forbes 30 Under 30 list for 2023, and was nominated for several awards, such as the People’s Choice Awards, the Teen Choice Awards, and the Streamy Awards.

Alix Earle Personal life

Alix Earle’s personal life has been a source of interest and speculation for her fans and the media. She has been romantically linked to several famous men, such as Braxton Berrios, a wide receiver for the Miami Dolphins, whom she confirmed as her boyfriend in November 2023. She often calls him “NFL Man” on her podcast.

She has also been rumored to date other celebrities, such as Harry Styles, Shawn Mendes, and Noah Beck.

Alix Earle has also been open about her struggles with mental health and body image. In October 2023, she revealed that she suffered from an eating disorder and body dysmorphia in high school, and that she still deals with anxiety and depression.

She said that she uses therapy, meditation, and journaling to cope with her issues, and that she hopes to inspire others who might be going through the same thing.

Alix Earle currently lives in Los Angeles, California, where she has a luxury apartment. She also owns a house in Miami, Florida, where she spends time with her family and friends.

She has four younger siblings, who are also active on social media. She is close to her mother, Alisa, and her stepmother, Ashley, but has a strained relationship with her father, Thomas, who disapproves of her career.

Alix Earle effect

One of the reasons why Alix is so successful and influential is her ability to drive sales for the brands she promotes on her accounts. This phenomenon has been dubbed the “Alix Earle effect”, and it shows how powerful her endorsement is. According to Ubiquitous, an influencer marketing company, one of Alix’s videos can increase searches for a product by as much as 100% in one day. She earns as much as $40,000 to $70,000 for each sponsored video.

Some of the brands that have benefited from the “Alix Earle effect” include:

  • Glossier, a beauty brand that saw a 300% increase in sales after Alix featured their products in her videos.
  • Princess Polly, an online fashion retailer that sold out of several items that Alix wore in her videos.
  • Mejuri, a jewelry brand that saw a 500% increase in traffic and a 200% increase in sales after Alix wore their earrings in her videos.
  • Revolve, an online clothing retailer that partnered with Alix to launch her own clothing line, called “Alix x Revolve”. The line sold out within hours of its release.

Alix Earle Net Worth

Alix Earle’s net worth is estimated to be around $1-6 million as of 2023. Her net worth is mainly derived from her social media platforms, where she has over six million followers, and her sponsorship deals with various brands.

She also earns money from her podcast, her clothing line, and her family’s construction business. Her net worth reflects her rapid rise to fame and success in the digital world.


Alix Earle is one of the most influential and successful social media stars of her generation. She has built a loyal fan base of over six million followers, who love her for her authenticity, relatability, and charisma.

She has also become a powerful force in the entertainment and business industries, with her podcast, clothing line, and brand deals.

Alix has overcome many challenges and obstacles in her life, and has used them as motivation to achieve her goals. She is an inspiration to many young people, who look up to her as a role model and a friend.

Alix Earle is not just a TikTok star, she is a household name.

FAQs on Alix Earle

How old is Alix Earle?

Alix Earle is 23 years old. She was born on December 16, 2000.

Where is Alix Earle from?

Alix Earle is from Monmouth County, New Jersey. She currently lives in Miami, Florida.

What is Alix Earle’s TikTok username?

Alix Earle’s TikTok username is @alixearle. She has over six million followers on the app.

What is Alix Earle’s podcast name?

Alix Earle’s podcast name is “Hot Mess with Alix Earle”. It is produced by The Unwell Network, and is available on Spotify, Apple Podcasts, and other platforms.

What is Alix Earle’s clothing line?

Alix Earle’s clothing line is called “Alix x Revolve”. It is a collaboration with online clothing retailer Revolve, and features items that reflect Alix’s style and personality.

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